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Social Media Maturity Model: 30 Posts, 30 People, 30 Days

You may have seen our June issue by now -- the Social Media Issue of CRM magazine, in which we immersed ourselves in the social media scene from cover to cover, devoting the entire month's content to...

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Social Media Maturity Model: The Social Customer at the Center

As this is the "experimental" month around these parts, I decided to experiment with a video post covering my initial thoughts on the Social Media Maturity Model, instead of a text-based analysis. A...

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Social Media Maturity Model: The Lineup

Here’s the lineup for our 30 Posts, 30 People, 30 Days project. (All dates and participants are subject to change, of course.) [EDITORS' NOTE: This is part of a series of posts that began here,...

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Social Media Maturity Model: Social Software Development and Consumer Privacy

By Joe Manna, community manager, Infusionsoft. CRM magazine's Social Media Maturity (SMM) diagram is a good slice of what should be the seamless interaction between sales, marketing, service, and...

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Social Media Maturity Model: The Social Work of Community Service

By Ian Jacobs, senior analyst, Datamonitor. The ambitious nature of the model itself makes dissecting it a daunting prospect. As Christopher Carfi alluded to in his June 3rd post, any one of the...

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Social Media Maturity Model: The Mutation of Social Media

By Oliver Marks, founder, Oliver Marks & Associates. This chart works well on a number of levels for me, but first some big-picture stuff on the topic of "the social customer." June is CRM's...

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Social Media Maturity Model: “One (Social) Ring to Rule Them All”

By Prem Kumar Aparanji, principal consultant, CRM, Cognizant Technology Solutions. In CRM magazine's Social Media Maturty Model, CRM in conjunction with social media has been put in the era of social...

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Social Media Maturity Model: The Singularity Is 5 Years Away

By Michael Idinopulos, vice president, customer success, Socialtext. I love CRM magazine's Social Media Maturity Model, but it doesn't go far enough. Social media will not only alter the way companies...

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Social Media Maturity Model: The Chart Is Flat. Social Media Isn’t.

The weakness of any chart like this one is that it’s static and two-dimensional. Really explaining what it’s getting at requires more than any graphic designer can provide: It requires conversation,...

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Social Media Maturity Model: Information Wants to Find You

By Larry Ritter, senior vice president & general manager, Sage CRM Solutions. CRM magazine's Social Media Maturity Model illustrates how the very nature of exchanging information is changing,...

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